Signs & Beautification.

This custom ceramic tile address plaque featuring the company’s logo doubles as signage for our electrical contractor’s new building.

Immaculate Conception Catholic Church in Mahwah, New Jersey. The church interior was completely renovated and as part of the process, four windows were removed from the front of the building. We created these ceramic tile panels to bring details of the church’s beautiful interior (stained glass, the carved rood screen, etc.) to the front facade.


A ceramic tile mural was installed in the pediment area of this East Falls home with a matching address plaque installed below the mural.

This project features our client’s father’s favorite lily.

Mini murals for the step risers – making the garden visible year-round for our Swarthmore client.


The sunset is permanently preserved in this mural installed on the facade of our client’s house with a view of their favorite place to stroll (Dixon Meadow Preserve.)


Ready for Tiling Outside?
Meadowood’s first capital campaign to build a state-of-the-art memory care facility was successful!
To recognize the support of the donors, Meadowood Senior Living commissioned us to capture the essence of the community, which definitely included the grounds of their campus, in a ceramic tile mural. Donor names were sandblasted into the lily pads honoring the most significant levels of giving. The mural fosters a calming, soothing environment, reducing stress & anxiety for patients and their families- truly a “Sense of Peace.”

Two watercolor wall side panels were created to acknowledge the middle levels of giving and create continuity with the center mural. Installed on walls to the left & to the right of the mural, they continue the mural’s pathway showing the stream, bridges, and foliage. Ceramic tile headers & footers depicting clouds at the top and rocks at the bottom complete the design.

Continuing the water lily motif, we created three custom room plaques to honor donors who funded specific rooms at the new facility.
This lovely water lily gift tile was created and given to a select group of donors as a special thank you.
Donors give because they care about what you do. They have a personal connection. Our work celebrates this connection in a work of art that attracts positive attention.
What do you do when you feel stuck? When you keep trying to solve the same problem or to make something change, and it just won’t budge.
When this happens, I try to remember what I learned from picking raspberries. My aunt has an amazing garden, and when she is out of town, she asks me to go pick the fruit. So I drive over there. I go to the bushes but all I see is leaves and thorns. Where are the raspberries?
If I am feeling rushed, I will conclude that they just aren’t there.
However, if I remember to slow down, something changes. I move my head just slightly – maybe to the side, maybe up, maybe down. Going slowly is the key. As I move, I see them – a little jewel of red hiding under a leaf. Maybe there are a couple more. Slowly I move a little more – I spot another. Little by little, I fill the bucket this way.
I try to remember this whenever I feel stuck. It seems to help whether the problem involves people, my artwork or my computer.
Go slowly, make very small adjustments, and then look again. Take time to assess and observe. Change your perspective. Move. Look at the situation from a completely different place.


I talk a lot about “donor forethought”, urging fundraisers to budget for a recognition wall in tandem with goal planning. A design that creates a portrait of your organization’s core identity will attract positive attention and help you raise funds. This one step enables a non-profit to use the design for the donor wall as a visual aid in raising funds.
Okay, but what if that boat was missed? You are in a campaign and it is stalled. What do you do? It turns out that this method can be used to re-energize a stalled campaign!
My client, Capital Caring, a hospice in the DC area, had been in a campaign for several years. They had reached their goal, but then the expenses came in higher than planned. On top of that, the Recession hit, and going back to their donors became much harder.
The design for the donor wall changed the conversation. By capturing the way stakeholders envision their community and Capital Caring’s role within it, the design revitalized the perception of the project.
Featured prominently at two big events, a business breakfast and the annual gala, it opened up new conversations and inspired increased support from both old and new donors.

The symbolism throughout the mural was directly inspired by thoughts and feelings shared at a brainstorming session with staff, board members and donors.
This process strengthened the linkage between the community’s passion for the Capital Caring’s mission and their willingness to provide the necessary funds.

The completed mural provides a vibrant, colorful welcome at the hospice foyer. Just today, Cheryl Wearing of Capital Caring told me, “I hear that everyone who comes into the center is awestruck with the beautiful tile wall! “
Call me today at 215-849-7010 to discuss your specific needs.
How have you dealt with a stalled campaign?
February is Plant the Seeds of Greatness Month, a campaign designed to encourage everyone to make significant change in our lives and our communities for a better tomorrow.
Establishing an endowment creates a permanent resource that makes a difference both for today and for generations to come.
Supporting an organization in perpetuity is like planting a seed that will provide long term prosperity and sustainability.
Funding an endowment is one of the most important philanthropic decisions for a donor and for those that it will benefit. Many endowment donors “test the water” with smaller gifts as they contemplate making larger gifts.

Curtis Institute Endowment Gift

NATA Endowment

Association of Trial Lawyers of America Endowment Gift
In the early 20th century, donor recognition consisted of lettering with the names of benefactors listed on engraved brass panels. Its fundamental purpose was to honor major financial contributors.
Mid-century, we saw an array of media in donor walls. These may be attractive in design, but most are still a list of names that is eventually ignored. At some point, someone realized that donor recognition might function as an incentive. The Tree of Life was born, encouraging donors to buy leaves. It works but not as well as it could. If you have seen one Tree of Life, you have seen them all. Its not personal.
I believe donors give for a reason. A personal reason. Our “fine art approach to fundraising” uses art to capture the core message and identity of an organization. Thus the donor wall is visually meaningful and speaks to the heart. Isn’t that what fundraising is all about?
Early planning of a donor wall, what I refer to as “donor forethought”, assures a return on investment. Keep in mind that “it costs money to raise money”. By following the recommended practice of budgeting 1 – 4% of a campaign goal for donor recognition, this cost is a minor line item for an essential part of the entire campaign process.
However, when people wait until the end (we call this “donor afterthought”), it is perceived as a major expense. Donor Forethought allows time for a well-conceived design that functions as a motivational tool. Let’s face it, people are visual. Previewing how gifts will be recognized in a permanent work of art is emotionally powerful and results in larger donations.
Once installed these motivational murals become silent fundraisers by attracting all to stop, look and ask,”how do I get on the wall?”
I have created inspiring donor walls for the past twenty-five years and I am very willing to share what I have learned. Give me a call today.
“Having the recognition program in place before solicitation really helped to sell our program. We raised $18.5 million and every single naming opportunity was taken for a new ER.”
Linda Felt
Vice President of Development, Doylestown Hospital
From the AFP International Fundraising Conference in Boston earlier this year, Amy Eisenstein interviews Karen Singer, about donor recognition and stewardship.
Karen shares how to increase donor contributions by using the donor wall as a fundraising tool.
Upon completion of the donor wall, Our Lady of Good Counsel High School commissioned us to design and fabricate complementary room naming plaques and donor gifts.
We believe that when you have an image that resonates, keep using it. Reinforce the impact by reiterating the imagery. Think of the donor wall as a branding system. Use it on room naming plaques, promotion materials such as donor gifts, thank-you notes, annual reports, etc.
In Christianity, cherry trees symbolize the sweetness of character that derives from good works, encouraging the Good Counsel community to fall in love with service of God. The tree and its blossoms were chosen for the mural not only for symbolic meaning but also in recognition of the cherry tree that stood in the Senior Courtyard on the Wheaton campus.


A series of Naming Plaques are located at entryways throughout the performing arts center.



Donor Gifts including a cherry blossom tile and stand, and a set of watercolor note cards that were presented to donors at the dedication event.

Donor gifts that are displayed stimulate conversation, leading to the owner spreading word about the organization and their involvement. For this reason, we consider gifts like this an additional marketing and motivational tool.

Plus, sometimes the presentation of a truly thoughtful donor gift can lead to a stronger and deeper connection, inspiring increased giving.
Want us to find symbolic imagery for your organization? Call today: 215-849-7010

This 60 foot long ceramic tile mural forms the grand entry to the new Performing Arts Center at Our Lady of Good Counsel High School in Olney, MD.
We believe donor recognition needs to be personal – to reflect the reason why people give to a specific cause.
This donor wall was inspired by the school’s five Xaverian values and culture expressed through symbolic meanings. The school successfully raised $10 million and credits our work as a major factor in meeting their goals.

Cherry trees are traditional symbols of sweetness of character derived by good works. The tree and its blossoms were chosen for the mural in recognition of the cherry tree that stood in the Senior Courtyard on the school’s original campus in Wheaton.

White Dogwoods have flower bracts that resemble the nails that held Jesus to the cross. The tree represents new life and new beginnings as it blooms in Spring around Easter. The trees and shrubs represent the passage of the seasons and signify the growth and transformation of the students.

Fir trees symbolize patience and outreach towards Heaven. They refer to the spiritual growth and faith formation nurtured and developed at Good Counsel.

Oak trees symbolize endurance in the face of adversity. Each Good Counsel student is challenged and nurtured in the pursuit of excellence.
“The donor wall is one of the most attractive I’ve seen. And I’ve seen plenty.”
Jerry Panas, Jerold Panas, Linzy & Partners
Our newly installed latest and largest donor wall to date. This 60 foot long ceramic tile mural forms the grand entry to the new Performing Arts Center at Our Lady of Good Counsel High School in Ol…
Source: Donor Wall Symbolism
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