A New Paradigm for Fundraising

2010 design for a donor wall for the Pilot School, Wilmington, DE

2010 design for a donor wall for the Pilot School, Wilmington, DE

Do you realize that a tweak to your donor recognition planning process could cause a dramatic increase in your fundraising results? This tweak involves using the design of your donor wall as a motivational tool to focus attention on your campaign and how clearly it relates to what your donors care about.

As an artist, I create a portrait of each client’s unique mission- so that when people see it, they recognize the culture they know and love. This emotional connection is an essential element of why people give. 

The Pilot School in Wilmington, Delaware commissioned this design in 2010, in conjunction with their strategic planning phase. The school’s mission revolves around “unlocking the potential” in each student. They strive to find for each student the unique path needed for learning. This design, based on M.C. Escher’s work,  truly fits their mission.

They  featured the design in a brochure  and created an on site display case featuring sample tiles and the design. The response was so strong that we needed to enlarge the mural by a third!

The revised donor wall - with room for another 50 donors.

The revised donor wall – with room for another 50 donors.

Donor recognition wall for the Pilot School laid out in the studio. Notice the details like the dog on the chair. This is a school that allows dogs!

Donor recognition wall for the Pilot School laid out in the studio. Notice the details like the dog on the chair. This is a school that allows dogs!

This entry was posted by karensingertileworksinc.

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