Karen~Singer~Talks~Tile

A wise person once said, “It’s not just what you say, but how you say it.”

Another wise person once stated, “A picture is worth a thousand words.”

Creatively taking these two aphorisms together can lead to great fundraising success. Consider what happened when the City of Philadelphia competed for a $1 million grant in the Bloomberg Philanthropies’ Mayors Challenge:

Good Company Ventures, the Wharton School at the University of Pennsylvania, and the Philadelphia Department of Commerce collaborated on a grant application for their Philadelphia Social Enterprise Partnership.

With over 300 cities from 45 states competing, the Philadelphia collaborative knew it needed to do something to standout. The Philadelphia team prepared the required written proposal, which came in at 30 pages of dense content.

Then, they contracted with David Gloss and his team at Here’s My Chance, a Philadelphia-based creative agency that works with nonprofit organizations. HMC was tasked with…