Art and Fundraising: A Unique Combination for Success
American Artist Appreciation Month, which is observed throughout August, was established with the simple aim of celebrating artists and the incredible work they do.
Consider the work of American artists, Jackson Pollock, Georgia O’Keeffe, Norman Rockwell & Andy Warhol; crowds flock to museums to study, analyze, admire, and find inspiration for their own work.
But not all art is in a museum! Our murals are displayed on the walls of hospitals, universities, and social service agencies nationwide as a fine art form of donor recognition.
The Karen Singer Tileworks team is an American art collective making a difference by creating ceramic tile murals that visually represent our nonprofit clients and function as donor recognition.
These donor walls inspire giving while simultaneously recognizing contributions.
We call this method – “A Fine Art Approach to Fundraising.“
Leonardo DaVinci said, “Art is the Queen of all sciences, communicating knowledge to all the generations of the world.”
Fundraising involves both scientific and artistic thinking: The science of fundraising is concerned with strategy, statistics, tracking, and amassing data.
The art of fundraising consists of touching the heart. No one makes a significant donation for the tax deduction. There are reasons why people care about specific organizations, and these all involve heartfelt connections.
Fine art fundraising works.
Inspiration, as defined by Merriam-Webster, is “a divine influence, action, or power of moving the intellect or emotions”.
Art inspires!
There is no denying that art communicates, makes us think, touches our souls, and stirs our emotions.
University at Buffalo School of Management, Buffalo, NY
The donor wall for UB features a series of doorways. The motif presents the school as a portal to exciting futures around the world – Wall Street, International business, exotic travel… The design for this donor recognition wall inspired an alumni donor to underwrite the cost of the mural, believing it to be a motivational wall for future MBAs.
Misericordia University Dallas, PA

The iconic arch at the entrance to the campus is considered a threshold to quality education, professional preparation, and service leadership for every student who passes through.
Alder Center for Caring, Aldie, VA

This “birds-eye view” mural, in a residential hospice, provides a vibrant welcome in the foyer in addition to its function as donor recognition. Sense of Place was a primary consideration in its design.
The mural features an undulating river that symbolizes the journey of life. The grassy area represents the horse farms and rolling countryside of Loudoun County. In the background are the Shenandoah Mountains and the skyline of Washington, D.C.
Langlade Hospital, Antigo, WI

This unique donor recognition system features ceramic columns depicting the riverfront park area adjacent to the hospital, in Both Spring and Fall. The focal point is the meandering Le Royer Memorial Walkway, suggesting a symbolic journey.
The bases of the columns feature roots and leaves, implying local roots and groundedness. The capitals depict the rising sun – symbolic of hope.

Best Wishes to all American artists
We appreciate all you contribute.
