Karen~Singer~Talks~Tile

A brand is more than a logo or a catch phrase. 

Branding is visually communicating who and what the organization is all about. 

A donor wall design that visually communicates your mission and identity, brands your campaign. We believe donor recognition needs to be personal – to reflect the reason why donors give to a specific cause.

Skip creating a special  campaign logo, because the design imagery says it all.

That saves dollars and makes sense!

In this example, the design furnishes a “wow” factor to the case statement.

It’s a visual approach – making a case for support and motivation for giving to this campaign.

This donor wall design was inspired by the school’s culture and Xaverian values expressed through symbolism. The school successfully raised $ 10 million and credits our work as a major factor in meeting their goals.

Used on all campaign solicitation materials and on the website’s giving page, the design maximized its usefulness by branding the campaign and inspiring donations.

Plus, the completed donor wall for Our Lady of Good Counsel High School (shown below) will continue to attract positive attention and inspire giving for years to come.

Because it is ceramic tile, it will last. Its colors will not fade.

Ceramic murals have survived for centuries across the globe in both indoor and outdoor conditions.

Continue the Brand

Upon completion of the donor wall, Our Lady of Good Counsel High School, Olney MD, commissioned us to design and fabricate complementary room naming plaques and donor gifts.

We believe that when you have an image that resonates, keep using it. Reinforce the impact by reiterating the imagery. 

Think of the donor wall as a branding system. Use it on room naming plaques, promotion materials such as donor gifts, thank-you notes, annual reports, etc.

In Christianity, cherry trees symbolize the sweetness of character that derives from good works, encouraging the Good Counsel community to fall in love with service of God.

The tree and its blossoms were chosen for the mural not only for symbolic meaning but also in recognition of the cherry tree that stood in the Senior Courtyard on the former campus.

Donor Gifts

A cherry blossom tile and stand, and a set of watercolor note cards that were presented to donors at the dedication event.

Donor gifts that are displayed stimulate conversation, leading to the owner spreading word about the organization and their involvement.  For this reason, we consider gifts like this an additional branding, marketing and motivational tool.

Before executing your next Capital Campaign, during the strategic planning phase, incorporate branding imagery with a donor wall design.

This entry was posted by lisalisalongo.